EU and UK TikTok Shop and LIVE agency

TikTok Shop, done properly.

We plan, run and debrief every TikTok LIVE in writing. For EU and UK brands.

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£230K+ in TikTok Shop sales for brands, as reported by our founder, Tindy Kaur. See the figures

Example run sheet for one 45-minute live

  1. 00:00OpenHost

    The host opens. The producer starts the clock.

  2. 00:03Product oneHost

    Pinned in TikTok Shop. Shown, explained, priced.

  3. 00:15GiveawayProducer

    Terms read exactly as written in the run sheet.

  4. 00:28Product twoModerator

    Questions answered from the approved list.

  5. 00:40Final offerProducer

    The offer signed off in writing. Nothing new.

  6. 00:45Off airProducer

    The debrief follows in writing.

TK LIVE LIMITED, Leicester, United Kingdom. Since 2023.

Every TikTok Shop starts at £0. Done properly, it grows through LIVE, affiliates and GMV Max, planned in writing. For EU and UK brands that mean to sell.

LIVE1,214 watching
00:42:17

PinnedSample serum£24
TikTok ShopLive offers
  • Sample serum£24
  • Sample cream£18
  • Bundle, giveaway prize£38
Pinned on screenSample serum

Run sheet

  1. Welcome
  2. Product one
  3. Giveaway
  4. Product two
  5. Close

Producer watches the clock

The StandardFive rules

Done properly means five rules.

  1. 1A TikTok Shop is a sales channel, not a listing.
  2. 2A live is a show, not a stream. The host performs, the producer runs everything else.
  3. 3Nothing goes on air that is not in the run sheet.
  4. 4Every live ends with a debrief, or it never really ended.
  5. 5We do not go out cold. If you would rather wing it, we are not your team.

The TK LIVE Standard. Five rules, none optional. If that sounds strict, you are our kind of people.

The enemy has a name: the half-done shop.

The products are listed. The first live was a Friday-night experiment. Nobody owns the affiliates, the ad spend runs on hope, and no one can say afterwards what worked. That is a half-done shop.

The half-done shopTikTok Shop, done properly
Products listed, then leftA shop set up to sell, then run
A live when someone has timeA live on a schedule, from a run sheet
Offers posted when someone remembersEvery offer on a cue
Ads and creators on different daysAds and affiliates planned around the live
No idea afterwards what workedA debrief in writing, every time

Take the producer’s chair.

Pin a product, start a giveaway, cue the next segment.

LIVEProducer deskDemo, sample data
1,204 watching£0
Sample serum
£24

Run sheet

Producer controls

Basket0 items, £0

How a live runs.

Five moments, in the same order, every time.

The run sheet is signed off

Host, offers, order of products and timings are written down and approved. Nothing is scheduled before that.

Standby

Giveaway terms and offer details are pinned as text before the first viewer can ask, so chat never has to explain them.

The producer takes the clock

The host performs. The producer runs the clock, the pins and the offers from the first word to the last.

Chat is handled

Moderators answer the repeat questions and flag the one that matters, so the host stays on the product.

The debrief

What held attention, what did not, what changes next time. In writing, every time.

One Standard. Two seats.

For brands

You bring the product. We bring the production: hosts, a producer and a written run sheet for every live, with TikTok Shop ready to sell.

For brands, in detail
Offer sheet
  • Sample serum£24
  • Giveaway bundle£38
  • Debriefwritten
Pinned: Sample serum

For creators

You bring the talent. We bring the production: a producer, moderators and a written run sheet behind every live you run.

For creators, in detail
Chat guide
  • Delivery time?pinned
  • Is the giveaway open?rules
  • Show it closer?host
Producer: pin the rules

Three channels, done properly.

LIVE

The show itself: a host, a run sheet and a producer on the clock.

Affiliates

Creators talking about your product at the moment you go on air, not a week later.

GMV Max

Ad spend timed to your live schedule. Planned with you. We never promise a result.

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Brands we have worked with.

  • Clove Technology
  • Mirriam’s Collection
  • Kishkin
  • Holland & Barrett
  • Boots
  • Zeepy
  • Rani & Co
  • Albrä

From £0 to selling.

£230K+TikTok Shop sales for brands
£0 to £74Kmonthly sales, skincare brand
£59Kin 4 months, health retail
£10Kfirst month of LIVE, tech brand

TK LIVE runs the live. KROWLI keeps what follows organised.

TK LIVE

TK LIVE LIMITED, Leicester, UK

Plans and runs the live

  • The run sheet, the hosts, the offers and the shop, agreed in writing.
  • The live, from the first word to the last.
KROWLI

KROWLI, an independent company

Organises what follows

  • Leads, follow-up and reporting stay in one place.

How the partnership works

Two independent companies. KROWLI is not part of TK LIVE LIMITED.

Tindy Kaur, founder of TK LIVE LIMITEDTindy Kaur

Led by Tindy Kaur.

Tindy Kaur founded TK LIVE LIMITED in Leicester in 2023. She runs end-to-end TikTok Shop management for EU and UK brands, scaling from £0, and holds every live to the same Standard.

About Tindy

Asked straight. Answered straight.

What does “TikTok Shop, done properly” mean?

A TikTok Shop that is planned, produced and measured: a shop set up to sell, LIVE run to a written run sheet, affiliates and GMV Max planned around the live schedule, and a written debrief after every live.

What does TK LIVE do?

TK LIVE LIMITED plans, produces and debriefs TikTok LIVE sessions for EU and UK brands and creators, with TikTok Shop, affiliates and GMV Max.

Where are you based?

Leicester, United Kingdom. The company was founded in 2023 by Tindy Kaur.

Can you take a TikTok Shop from £0?

Yes, that is the work: end-to-end TikTok Shop management for EU and UK brands, from setup to LIVE, affiliates and GMV Max. The figures are shown above.

Do you guarantee sales?

No. We never promise sales figures. Before every live you get a written plan, and after it a written debrief.

What is your relationship with KROWLI?

KROWLI is an independent partner company, not part of TK LIVE LIMITED.

Do you publish results?

Yes. The figures on this site are shown without brand names. Named case studies appear only with the client’s approval.

Get it done properly.

Three questions, under two minutes. A person on the team reads every one and replies if it fits the Standard. Nothing goes on air without your sign-off.

Who are you?

How do we reach you?

When do you want to be on air?

Received.

Note: this form is not yet connected to an inbox. Please email info@tindykaur.com.

For creators

You perform. We produce.

You are the talent. You should not also be the clock, the chat and the running order. A producer takes all three.

A crew behind you.

You hold the stage. They hold everything else.

Producer

A producer on the clock

Pacing, pins and giveaway timing are run for you, live.

Run sheet

A run sheet you sign off

Opener, offers and close, agreed in writing before you go on air.

Chat

Moderators in your chat

Moderators briefed on what to say and what to flag to you.

Debrief

A debrief you can use

What held attention and what to change, in writing.

Two jobs. Nobody swaps.

A live works best with a host and a producer.

You
  • Show the product and tell the story
  • Talk to the people watching
  • Stay on the stage
The producer
  • Holds the clock, the pins and the offers
  • Runs giveaway timing from the written rules
  • Flags the question in chat worth your time

From application to first live.

Step 1

Apply

Tell us who you are and what you want to run. Under two minutes.

Step 2

We read it

A person reads every application and replies if there is a fit.

Step 3

Your first run sheet

Written with you, signed off by you, before anything goes on air.

Step 4

Your first live

A producer runs it. You get the debrief in writing afterwards.

You belong here if

  • You go live regularly, or want to
  • You want a plan rather than luck
  • You will let a producer run the show around you

You do not belong here if

  • You would rather wing it
  • You want nobody else in your live
  • You expect guaranteed results. We do not promise those

Your next live deserves a producer.

Apply to be produced

For brands

TikTok Shop for brands, done properly.

A shop set up to sell, then LIVE, affiliates and GMV Max planned in writing.

Brands we have worked with.

  • Clove Technology
  • Mirriam’s Collection
  • Kishkin
  • Holland & Barrett
  • Boots
  • Zeepy
  • Rani & Co
  • Albrä

Your live, produced.

Hosts

Hosts that fit the product

Fit is agreed before anything is scheduled.

Commerce

Giveaways with the rules written first

Run end to end. Terms pinned before the first question.

TikTok Shop

A shop ready to sell

Set up and checked against TikTok’s current documentation.

Channels

Affiliates and GMV Max

Planned around your live schedule.

Who does what.

You approve
  • The run sheet, before every live
  • The offer and the products
  • The giveaway rules
We run
  • The clock, the pins and the offers on air
  • The chat, with moderators briefed in advance
  • The debrief, in writing, after every live

From first conversation to first live.

Nothing goes on air that is not in the run sheet.

Step 1

Tell us

What you sell, your offer and your TikTok Shop.

Step 2

Fit and plan

Talent and format agreed before anything is scheduled.

Step 3

The run sheet

Written by the producer. Signed off by you.

Step 4

The live and the debrief

A producer runs it. The debrief follows in writing.

You belong here if

  • You have a product and an offer ready to sell
  • You want a plan before every live
  • You will approve a run sheet

You do not belong here if

  • You want to outsource all decisions
  • You need guaranteed sales figures
  • You want to skip the written plan

From £0 to selling.

£230K+TikTok Shop sales for brands
£0 to £74Kmonthly sales, skincare brand
£59Kin 4 months, health retail
£10Kfirst month of LIVE, tech brand

Your next live, produced.

Book a call

About Tindy

Tindy Kaur.

Founder of TK LIVE LIMITED in Leicester. End-to-end TikTok Shop management for EU and UK brands, scaling from £0: LIVE, affiliates and GMV Max.

Tindy Kaur, founder of TK LIVE LIMITEDTindy Kaur

I build TikTok Shops that sell.

Tindy Kaur

The Standard she holds every live to.

Same for every brand. Same for every creator.

Before

A written run sheet

Opener, offers and close are agreed in writing before anyone goes on air.

During

A producer on the clock

Someone else runs the pins, the offers and the chat.

After

A written debrief

Every live ends with what held attention and what to change.

From £0 to selling.

£230K+TikTok Shop sales for brands
£0 to £74Kmonthly sales, skincare brand
£59Kin 4 months, health retail
£10Kfirst month of LIVE, tech brand

Since 2023

TK LIVE LIMITED. Founder. Runs TikTok LIVE, affiliates and GMV Max for EU and UK brands.

Hosts

Tindy has trained 15 LIVE presenters.

Follow Tindy

Want this Standard on your next live?

Work with us

Jobs

Join the crew behind the live.

Producers, moderators and hosts who work from a written run sheet.

Roles on a live.

A live has three roles: host, moderator and producer.

Producer

Producer

Writes the run sheet with the host, then runs the clock, the pins and the offers on air.

Moderator

Moderator

Manages the chat from a written brief and flags the questions that matter.

Host

Host

Performs on camera and keeps to the agreed run sheet.

How we work.

Three rules on every live, whatever the role.

Before

The run sheet comes first

Nothing goes on air that is not in the run sheet.

During

Clear jobs

The host performs. The producer runs the rest. No overlap.

After

Every live ends with a debrief

What held attention and what to change.

Register your interest.

Tell us where you fit. A person on the team reads every message and writes to you if a role fits.

Partner

Two companies. One smooth path.

TK LIVE plans and runs your TikTok LIVE. KROWLI, an independent company, organises what follows.

TK LIVE runs the live. KROWLI keeps what follows organised.

TK LIVE

TK LIVE LIMITED, Leicester, UK

Plans and runs the live

  • The run sheet, the hosts, the offers and the shop, agreed in writing.
  • The live, from the first word to the last.
KROWLI

KROWLI, an independent company

Organises what follows

  • Leads, follow-up and reporting stay in one place.
  1. Book a call.
  2. TK LIVE plans and runs your live.
  3. KROWLI organises what follows.

Two independent companies. KROWLI is not part of TK LIVE LIMITED.

Start with a call.

Book a call

Privacy

Privacy policy.

What we collect, why, and your rights. Written in plain English.

Last updated: 2 November 2026.

Who we are

TK LIVE LIMITED (company number 17279142), Leicester, United Kingdom, is the controller of the personal data described here. Contact: info@tindykaur.com.

What we collect

  • Enquiries: name, email address, whether you are a brand or a creator, your brand name or TikTok handle, and the message you write.
  • Job applications: name, email address, the role you apply for and the message you write.
  • Emails you send us, and what we write back.

We do not ask for payment details on this site. This site sets no advertising or analytics cookies. See the cookie policy.

Why we use it, and on what basis

  • To reply to your enquiry or application and to take steps you ask for before any agreement: legitimate interests, and steps at your request before a contract.
  • To keep records we must keep by law: legal obligation.

Who we share it with

We do not sell your data. We use service providers for email and hosting.

How long we keep it

We keep enquiries and job applications only as long as we need them to reply and to keep our records, then we delete them.

Your rights

Under UK data protection law you can ask us for a copy of your data. You can also ask us to correct it, erase it, restrict how we use it, or send it to you in a portable form, and you can object to how we use it. Email info@tindykaur.com. You can also complain to the Information Commissioner's Office at ico.org.uk.

Other websites

Links to LinkedIn, Instagram and other sites lead away from this site. Their own policies apply there.

Changes

If this policy changes, the date above changes with it.

Cookies

Cookie policy.

Two items stored, one of them only with your yes.

Last updated: 2 November 2026.

The short version

This site sets no advertising, analytics or tracking cookies. It stores two small items in your browser, and only one of them needs your yes.

What is stored

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